“So much positive feedback on the Anthology brochures.
Everyone loves the still life imagery.”
Chantelle Serrell-Cooke - Marketing Manager at Domino
The Anthology project.
Domino, a leading player in the high-end jewellery market, asked us to work on their Anthology range after our extremely successful Rosabella photoshoot. Working with their creative agency, Waldock & Buckle, we would be creating high end model photography to support their new ranges and still life shots of the products.
They already knew we would work collaboratively, and not only produce stunning images for them, but could help with sourcing models, locations, co-direct and organise the shoot.
After the successful Rosabella project we did with them, they already knew the team was top notch …
Lets go!
BTS of the shoot.
Project objectives.
1 Elevate brand image: Create a compelling visual narrative that would showcase the new Antholodgy collection.
2 Enhance product presentation: Showcase their exquisite jewellery pieces in a manner that reflects the craftsmanship and bold beauty.
3 Stimulate engagement: Draw potential customers into the world of Domino.
Our approach.
1 Ground work: We worked with Waldock & Buckle, sourcing a central studio location and models that would give us options on the day of the shoot. Domino curated a strong selection of bold, colourful looks that complement the ranges.
This project was split into two parts - model photography and then products.
2. On the shoot: Domino had a well detailed shoot/look list enabling us to sort and prioritise the various elements and change coloured backgrounds as required.
3. Lighting and Composition: Using a classic and versatile studio lighting set up we were able maximise time infront of the camera and captured a full set of images to reflect the brief, ensuring the jewellery was the star of each shot.
4. Product photography: From the mood board we set up a selection of test shots for the products. Once the ‘look’ had been approved we worked through the collections shooting each set.
5. Post-Production: There was a significant amount of photography from both shoots and we initially went through and pre selected shots with Waldock and Buckle to then discuss with Domino. We were then all able run through the selections to agree on a final set.
Once we had all agreed on a set of images to work on they were cropped, processed and retouched; bringing out the details of the jewellery and ensuring a consistent feel across the entire set.
Conclusion.
“So much positive feedback on the Anthology brochures. Everyone loves the still life imagery.
Thank you again for all your hard work on these projects!”
Chantelle Serrell-Cooke, Marketing Manager
Happy customers make us happy. The Domino team were over the moon with the final results. The images are now being used in the brochure, on their website and across various promotional materials.
Do you want to find out more?
Fancy a chat? Give me a call or drop me an email with ‘Lets talk content’ in the title.
0797 11 747 32 - john@johnowenphotography.co.uk
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